American Red Cross working with scientists and Facebook on method to convert ‘likes’ to food

MENLO PARK, CALIFORNIA — Facebook has announced today that is it launching a joint effort with The American Red Cross to figure out how to convert likes on Facebook into food to send to impoverished people across the globe. According to the social media giant, most people care enough to like photos of starving children, but don’t want to be inconvenienced by having to find their wallet to donate to the Red Cross and other organizations. Mark Zuckerberg sat down with APR’s Chief Poverty Correspondent Bryan Graff and told us more about the initiative: “At Facebook, we strive to do the…